Undecided, enduring, hardworking, culpableand motivated. Those are the 5 Chilean profiles according Healthy Chile, Opportunities and Challenges for Innovation, the first picture of Chileans’ food and health habits that was conducted by FCh jointly with Collect GFK, Choose to Live Healthy and the Fundación Familia; that was released at the premises of our Foundation with the presence of the First Lady, Cecilia Morel de Piñera.
This is the first strategic alliance to obtain information that was nonexistent until today and develop new contents on habits, lifestyles and the feeding of people that was designed to meet the challenge of fighting obesity in the country.
The First Lady, Cecilia Morel de Piñera, who leads the program Choose to Live Healthy, said «the preparation of these profiles is valuable because in order to make changes in habits it is important to know ourselves. Chile has worrying obesity and sedentary lifestyle rates, but the good news is that it is in our hands to assume our own health and improve these figures. That is why this can help us to recognize ourselves and to modify what we should change«.